Crescent Head — Kinetic Logo
How do you create a brand for an intangible object like a place? This project creates a shared identity for Crescent Head - a small, coastal town situated on the land of the Dunghutti people in the Macleay Valley region of the mid-north coast of NSW.
Inspired by the town’s surf culture
and natural beauty, the visual system
balances a bold typeface and playful
illustrations to reveal the quirky people and
rich surf culture that dictate the relaxed rhythm
of local life.