Crescent Head — Kinetic Logo
How do you create a brand for an intangible object like a place? This project creates a shared identity for Crescent Head - a small, coastal town situated on the land of the Dunghutti people in the Macleay Valley region of the mid-north coast of NSW.
Inspired by the town’s surf culture and natural beauty, the visual system balances bold graphics against grainy film photography to reveal the stories and surf that dictate the rhythm of local life.