Crescent Head


How do you create a shared identity by branding something intangible like place? This was explored during a university led studio with For the People agency in which this brand identity for Crescent Head was developed. 

Crescent Head is a small coastal town located on the land of the Dunghutti people, historical and ethnographic research uncovered the vibrant surf culture, rich natural landscape and skilled population that reside in this place. Get Below the Surface captures the untouched landscape of the area and celebrates the unique community that are connected by the idyllic surf conditions. A bold colour palette, distinct character illustrations and scenic imagery to invite people beneath the surface to meet the locals and explore the fragile landscapes that define the area as
a national surf reserve.